Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Tell recipients how to opt out of receiving future email from you. This law, enforced by the Federal Trade Commission, states clearly that you must include a clearly obvious way for subscribers to opt out of your commercial messages: One such law is the US’s CAN-SPAM legislation. While we cannot give legal advice, we can provide you with further information regarding the laws of digital and email marketing.ĭigital life doesn’t happen within just one country’s borders, so when it comes to deciding whether or not it’s a law to have an unsubscribe link, there may be several laws or opinions to consider. The goal of your campaigns isn’t to lose subscribers, so why should you make it easy for them?Īre there specific laws telling marketers they need to have a link in their email campaigns for the sole purpose of unsubscribing? What is the law regarding having unsubscribe links? Concentrating your attention on gaining new followers sounds far more appealing, but having an unsubscribe link and knowing your unsubscribe rate is essential.īefore jumping into the crucial details of knowing what your unsubscribe rate is and how to figure it out, many marketers want to know whether or not having an unsubscribe link in their email campaigns is necessary. Even though it’s a vital key performance indicator (KPI) that should be carefully monitored, most marketing teams would rather not focus too much attention on their unsubscribe rate.
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